Washington State Commission on Asian Pacific American Affairs
THE PROJECT
The Washington State Commission on Asian Pacific American Affairs (CAPAA) is a state agency with an advisory board of 12 commissioners who are appointed by the governor to be a voice for Washington’s diverse Asian Pacific American communities.
Branding & Design
The Challenge
CAPAA needed to improve their branding and layout for their 2023-2026 Strategic Plan. The strategic plan would be a crucial road map to address the challenges and opportunities facing the Asian Pacific American communities in the areas of education, health and human services, civil rights and immigration, and economic development.
Our Solution
To begin the project, our team conducted a discovery session to learn about CAPAA's goals for the strategic plan. We then provided the organization with a mood board to establish the look and feel of the document they were requesting. We also reviewed past strategic plans to gain a better understanding of the requested document.
Our team worked to deliver an improved and effective strategic plan with a clear and compelling layout. We also provided CAPAA with a branding document that can be used to guide their marketing efforts going forward.